January Omnibus - the Quant

First Preference Index


Our January quantitative results tend to confirm what we have been seeing in the randomised telephone polls conducted by Newspoll and Nielsen - Labor is not travelling as well as it was, but it is still doing OK.


It's important to remember that our primary purpose is qualitative polling not quantitative, but because of the large scale of our responses it is possible to get an indication of general trends.


The First Preference Index is an attempt to measure those trends, and so far it is tracking pretty much in line with the polls.


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