What do you do when voters have stopped listening?

Monday, 16 March 2009 17:26 | by Graham Young

This table shows the response to the various ads expressed as an increase or decrease in support for the government. The ads themselves are inserted at the bottom of the post, with links to individual posts which briefly discuss each of the ads and provide verbatim comments from respondents about them.

The amazing thing is that all of the ads result in more people being less-likely to vote for the government than the reverse, and that the ALP ads are better at this than the Liberal National ones.

Apart from LNP supporters, the group most likely to react strongly against them is the “Swung” voters, which means that whatever swing is in place (and it looks like being in the order of 5 to 7 percent) is likely to stay in place.

Greens voters react differently, with the effect of the ALP ads on them being mildly positive for the government, while the LNP ads were negative. The same is true for voters who say they are undecided.