Is the Kevin 07 brand tarnished? Radio interview
Wednesday, 26 May 2010 13:18 | by Graham Young



You can listen to the broadcast by clicking on this link. In the meantime, here is the introduction from the ABC site:

'Kevin 07' was one of the most successful political marketing campaigns of recent years. Labor used the theme to sweep up the youth vote and deliver Kevin Rudd to the Lodge after more than a decade of Coalition government. But after a mere two-and-a-half years in office, the Kevin 07 brand is tarnished. Latest polling suggests young voters are disillusioned and are deserting the prime minister in droves.

Has Kevin Rudd blown it for good with the next generation? Or will the youth vote swing back Labor's way at election 2010?

On the last two questions I said that this might be the best thing to happen to Labor at this time in the cycle because they have time to change course.

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