October Omnibus most important issue - qual

This is the first time that I've overlaid gender as well as voting intentions over Leximancer maps, but given the open declaration of a gender war by the prime minister, it seemed the right thing to do, and yes, men and women do see the world differently.

 This is the Leximancer map for what issue is most important.

Most Important Issue October 2012 500px

The first thing you might notice is that nowhere is sexism alluded to. So while the press gallery spent a large proportion of the last two weeks talking about it, the issues that mattered to voters were much closer to home.

For non-Labor voters the issues are primarily about the economy, and getting "rid" of this government. Words such as "debt", "tax" and "money" predominate. There are also concerns about "boats", "carbon" and "mining".

The pro-government environment is dominated by concerns about the "environment", "climate change", "population", "health", and "education".

Somewhere in the middle between both sides is the "future" for "Australia" and "Australians".

While it is difficult to compare maps, it seems that over time concern about the carbon tax has diminished.

Women are closer to Labor and men to Liberal, reflecting their voting intentions, but they are on opposite sides of the graph from each other. There is a difference of emphasis with women seeming to be more concerned with concrete concerns, such as "people" while men worry about the "economy". Women also seemed more closely concerned about the "future" than men.

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-2 #11 Mr.Ernie Gimm 2012-11-07 05:17
Tony Abbott's main criticism appears to be his negativity. Well, that IS the nature of the opposition beast. Furthermore, I have always found it difficult to think of Julia as my PM when I consider how she got there from both her private (pre political) and political history. If this is the best Australia can come up with, God help us all!
-1 #12 RE: October Omnibus most important issue - qualJenny Bell 2012-11-07 06:44
Absolutely agree with you Ernie ! I dont & cant think of her as PM either ...considering the way she got in !!! But there are as always , THERE ARE NONE SO BLIND , AS THOSE WHO WILL NOT SEE !
0 #13 RE: October Omnibus most important issue - qualRoss 2012-11-07 09:02
Once more Earnie, the trivia and criticism of Prime Minister is overwhelming. What is trully a worry is the fact a 5 year old can understand what the FMI does and how that has an impacto in our everyday living. (my experience from an overseas trip)but getting back home, it is very poor the level of discussion you bring. Thinking of your PM as such or not, it says more about your lackings than any shadow resemblance with a person willing to think beyond strategies that distract from serious matters.
0 #14 RE: October Omnibus most important issue - qualJenny Bell 2012-11-07 13:21
Ross , that is a typical , blind , socialistic view & about what I expect , from a dyed in the wool Labor supporter ( and YES , I DID vote Labour in 2007...silly me !!! but never again ...I wont be stupid twice !!!.No further comment from me , it is like talking to a brick wall .
0 #15 RE: October Omnibus most important issue - qualRoss 2012-11-07 16:00
Hi Bell, even more of a reason to study, get the facts and understand complexity. Many need more than an emotional argument, or any other accussations to level people anyway you want.
0 #16 RE: October Omnibus most important issue - qualA different Julia 2012-11-07 16:05
I have long been puzzled by how people think Prime Ministers get elected to that position in this country. They are not now, and have never been elected as PM by popular vote. They are separately voted as leader by the party in government.